In this visual, The Shindellas explore Jazz, Soul, and true R & B to create a unique genre of music for their audience. Their harmonies, style, and elegance brings forth feelings of nostalgia while their energy and message reminds you that they are indeed modern women. Ain't That The Truth, encourages all women to come together, and recognize their personal and collective value.
"This is not just a song for us," said singer Tamara Chauniece, "this is a reminder to ourselves and to all women that we can't expect anyone to treat us better than we treat ourselves."
The group’s message is particularly poignant considering the social climate, where female voices are demanding to be heard in the post #MeToo era. The movement surrounding women - including the increase in body positivity campaigns and the fight for gender equality has empowered women from every generation to speak up and be unapologetic about recognizing her own worth. Ain't That The Truth is a call to action for women to embrace the reality that the first stop on the journey to love is inside us.
"These days the phrases self-love or self-care have become trendy," said group member Kasi Jones, "But self-love shouldn't be approached as a trend, it should be something we are intentional about because it truly is the foundation of all of our life experiences."
“The visuals for the track are clean and crisp but we still added our signature Shindella-esque flair,” said singer and guitarist Stacy Johnson, “I love it because it really inspires the audience to fully immerse themselves in the lyrics of the song.”
The Shindellas are able to connect with women on a deeply personal level and encourage them to reclaim their power while maintaining an atmosphere of fun and funk that envelopes listeners in the music and the message and leaves you feeling better and stronger than before.